Enterprise data governance unifies product and customer data for a global retailer
A global retailer with operations across multiple regions and channels struggled with inconsistent product and customer data, duplicate records, and limited visibility into data ownership and quality. Vimix helped establish an enterprise data governance framework—including policies, roles, and stewardship—and aligned it with the client's data strategy to enable self-service analytics while ensuring proper asset management and a single source of truth for key domains.
Project Overview
The Challenge
Product and customer data lived in siloed systems with no unified governance. Business users could not trust reports; IT spent significant effort reconciling duplicates and fixing quality issues. The client needed a practical governance operating model and roadmap that would scale across people, process and technology without slowing down business delivery.
Our Solution
Vimix's enterprise data governance and MDM engagement gave the retailer a practical, scalable foundation for data quality and responsible use.
Project Details
Quick Actions
Our Approach
Governance Strategy and Operating Model
We defined a data governance framework tailored to the retailer's structure: clear roles (data owners, stewards, custodians), decision rights, and policies for data quality, access, and lifecycle. We aligned this with their overarching data strategy so that governance enabled—rather than blocked—self-service and analytics.
Master Data Management and Systems of Record
We identified master data domains (product, customer, location), established standards and ownership, and designated systems of record. Integration requirements were captured so that downstream systems could consume trusted master data consistently across regions and channels.
Roadmap and Phased Implementation
We delivered a phased roadmap starting with high-impact domains and quick wins (e.g. product data quality and catalog alignment), then expanded to customer and reference data. Each phase included clear success metrics and change management to embed governance into daily operations.
Impact & Results
Unified View of Product and Customer Data
The retailer gained a single, governed view of product and customer data, reducing duplicates and improving report accuracy. Business users could rely on consistent definitions and ownership.
Faster Time to Trusted Data
With clear stewardship and quality rules, new data sources and use cases could be onboarded faster while maintaining governance standards.
Scalable Foundation for Growth
The governance operating model and MDM approach provided a repeatable foundation as the retailer expanded into new markets and channels.
Technology Stack
Governance
MDM & Integration
Related Services & Industries
Services Used
Data Governance & Management
Establish and manage data operating models, policies and procedures that govern data quality, ensure...
Data Management
Comprehensive data management solutions encompassing extraction, quality assurance, integration, and...
Data / AI Strategy & Program
Empower decisions and fuel growth with a data and AI strategy aligned to your business goals. Our st...
Project Conclusion
Vimix's enterprise data governance and MDM engagement gave the retailer a practical, scalable foundation for data quality and responsible use. By aligning governance with business goals and implementing in phases, the client achieved a unified view of product and customer data and a repeatable model for future growth.
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