Global beverage brand: smarter decisions and accelerated growth with GenAI
A global beverage company wanted to accelerate growth by improving demand forecasting, trade promotion optimization, and consumer insight generation. Vimix implemented a GenAI-enabled analytics and decision platform that combined advanced forecasting, NL querying, and automated insight generation—enabling marketing and sales to make smarter, faster decisions and capture revenue opportunities.
Project Overview
The Challenge
The client had vast amounts of sales, marketing, and consumer data but struggled to turn it into timely, actionable insights. Forecasting and promotion planning were slow and often reactive. They needed a platform that could surface insights in natural language and support scenario-based decision-making.
Our Solution
Vimix's GenAI engagement helped the global beverage brand turn data into smarter decisions and accelerated growth through a combination of advanced analytics and generative AI, with insights accessible to the teams that needed them most.
Project Details
Quick Actions
Our Approach
Data Platform and Analytics Foundation
We built a unified analytics layer on top of sales, marketing, and consumer data. We developed forecasting and promotion models and exposed them through a consistent API and semantic layer.
GenAI Insight and Query Layer
We added a natural-language interface so users could ask questions and get answers with charts and recommendations. GenAI also generated periodic insight summaries and anomaly explanations.
Embedded in Workflows
We integrated the platform with the client's planning and CRM tools so that insights and scenarios were available where decisions were made. We trained key users and established a feedback loop for continuous improvement.
Impact & Results
Smarter, Faster Decisions
Marketing and sales could explore data and scenarios in plain language, reducing dependency on analysts and speeding up planning cycles.
Improved Forecast Accuracy
Advanced models and scenario analysis improved demand and promotion forecasts, leading to better allocation and fewer write-offs.
Accelerated Growth
Faster insight and optimization helped the brand capture revenue opportunities and improve ROI on trade and marketing spend.
Technology Stack
GenAI
Analytics
Related Services & Industries
Services Used
GenAI Consulting
Leading your business to unprecedented success through innovative GenAI platforms, custom AI/ML solu...
AI & Intelligent Solutions
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Data Visualization & Business Decision
We help you unlock the power of your data, transforming raw information into actionable insights for...
Project Conclusion
Vimix's GenAI engagement helped the global beverage brand turn data into smarter decisions and accelerated growth through a combination of advanced analytics and generative AI, with insights accessible to the teams that needed them most.
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